Stina Inc. conducts critical research and develops tools to help create optimized waste recovery ecosystems, especially for plastics. The team serves as a liaison between industry, government and NGOs to address and work through barriers to a more sustainable management of resources.
2021-12-01 Recycling ecosystem, plastics recycling industry landscape, annual plastic recycling reports, valuing carbon, reducing greenhouse gas emissions, aboutstina
Meet the Team
Research & Analysis
Visualization & Web-Based Tool Development
Tools for Circularity
Stakeholder Engagement & Technical Assistance
News & Media
Buy Recycled Products Directory
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We aim to harmonize human behavior with the natural world.
Stina provides programs and tools that accelerate the transition to a society that uses resources sustainably. Through a deep understanding of the recycling ecosystem, anchored in a systems approach, we identify and implement solutions through critical research and tool development for the purpose of delivering mechanisms that help others on the journey to harmonize human behavior with the natural world.
We do this through research and analysis, stakeholder engagement & technical assistance, forward-thinking strategy and programs, and visualization and web-based decision support tools.
The companys information management system, relationships and understanding of the plastics recycling industry landscape have made it the trusted organization to deliver the annual plastic recycling reports for the U.S. and Canada for more than 10 years. The team is committed to providing unbiased guidance in navigating the role plastics play in the movement towards circular supply chains, valuing carbon, and reducing greenhouse gas emissions. We often serve as a liaison between industry, government and NGOs to address and work through barriers to more sustainable management of resources.
"The potential for innovation through inspiration from nature is as great as the risk we face by ignoring nature's signals. We want to help unlock that innovation."
Nina Butler, Principal & CEO
Meet Our Team
Nina Bellucci Butler
We are a remote team who collaborates across multiple time zones.
As a company we strive for work-life balance. We take pride in prioritizing family and our personal lives, as we simultaneously value critical and hard work to contribute to a more sustainable existence of our communities, states, countries and globe.
The Stina logo showcases the North Star in its center. Inspired by the geometrical symbol the Seed of Life, the logo is the visual representation of the company's founders' honed vision; to harmonize human behavior with the natural world.
Stina founders Nina Butler and Stacey Luddy got their start at Moore Recycling Associates, Inc. owned by Patty Moore and Doug McDowell. In 2017, they acquired the company assets incorporating their new company Stina Inc. but chose to do business as More Recycling as a nod to their predecessor and work to further plastic recycling. Chad Jodon, who was instrumental in the development of the company's information management platform, became a third principal soon after the transition from Moore to More Recycling. In 2021, the company's principals rebranded to Stina Inc., continuing the work toward their vision of harmony with the natural world. With the environmental and plastic waste challenges facing the global community, they hope to contribute to a sustainable future for children today and generations to come.
Transitioning from a Linear to a Circular Economy
Changes in human behavior coupled with technological innovations are accelerating the shift to circularity. The challenge? Navigating the trade offs of plastic today and tomorrow.
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