More Recycling, plastic recycling experts, rebrands to Stina Inc to dueling challenges of climate change and plastic waste.
2021-05-08 More Recycling, North Star policy for circularity, circular economy, value carbon, ghg emissions, plastic paradox, stinastory
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Our North Star Is Harmony with the Natural World
More Recycling has transitioned to use its incorporated name, Stina Inc.
In 2017, Nina Bellucci Butler and Stacey Luddy acquired the assets of Moore Recycling Associates, Inc. from Patty Moore and Doug McDowell, after working for the company for many years prior. With the new company incorporated as Stina Inc., they chose to do business as More Recycling: its homophonous ring paid homage to their predecessor company. Chad Jodon, who was instrumental in the development of the company's information management platform, became a third principal soon after the transition from Moore to More Recycling. The company's principals are excited to rebrand as they continue the work toward their vision for harmony with the natural world. Now more than ever, accelerating the transition to a society that uses resources sustainably calls for deriving inspiration from nature's own circular systems.
With the environmental and plastic waste challenges facing the global community, they hope to contribute to a sustainable future for children today and generations to come.
The company name originated from a combination of the founders' first names. The Stina name quickly became a recognition of the essential need for differences honored through trust, respect, and collaboration. Those values are essential ingredients which allow for true progress in the pursuit of a more balanced, harmonious world. The team is the company and the Stina team is striving for harmony.
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A Brand Reimagined
The Stina logo showcases the North Star in its center. Inspired by the sacred geometrical symbol of creation, or the Seed of Life, it amplifies harmony within ourselves and between the world around us. Reaching outward, and deriving energy from this inner place of origin, are seven circles. The number itself and the circle design holds universal truths shared across cultures and time. The Stina name illustrates this harmony of balance with the natural world.
Harmonizing Human Behavior with the Natural World
Executive Director, Director of Science, Research and Academic Partnerships, Plastic Ocean Project, Inc.
"We as a society have been tangled up in a tug of war between protecting the environment and securing the economy. Today ~ our survival depends on a paradigm shift where our economy includes a fundamental value on natural ecosystems to sustain our existence while bolstering our economy. Non-profits like ours working to protect our most precious resources rely on information from organizations like Stina to help steer this mutual path toward a circular economy."
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